- Getting Started
- The Positive
- Wealthy Affiliate Review – Legit or Scam
- Simple Safelist Review
- The Negative
- DS Domination Review – Legit or Scam
- Dropship2cash Review – Legit or Scam
- Neobux Review – Legit or Scam
- CashAdStream Review – Legit or Scam
- Beezid Auction Review – Legit or Scam
- The Online Ad Network Review – Legit or Scam
- What Are Paid To Click Sites – Are They Legit?
- AndThanks2U Review – Legit or Scam
- Advertising Resources
- About Bob
What is a lead capture page?
A lead capture page is just what it sounds like, you are capturing a persons information for follow up marketing. Lead capture pages typically provide very little information about company or product, they are built as teaser pages leaving you wanting more information. There will be a place to leave your name and email to be taken to the next page that gives more information. They are also known as splash or landing pages. See the example below
Are they effective
Depending on your advertising goal they can be very effective. Many marketers are building lists of subscribers that they can market to in the future with any products they want. This is known as list building and can be effective if the list is built with active targeted audience in mind. A list of subscribers that are interested in technology would have little success for weight loss programs. Perhaps you have heard the term the money is in the list. Many marketers swear by building a list, it gives them people to promote to on an endless basis. This form of marketing is all based on seller finding buyers. I personally prefer buyers who seek out the product or service. The conversion rate is much higher.
How do you get and make a lead capture page
There are many free and paid services available for lead capture pages, the better ones have additional products to go along with the capture page, such as autoresponders and tracking for your page. If using capture pages it is essential that you have an autoresponder. This allows follow up with the subscriber automatically, once they sign into your page the autoresponder will take over and start emailing them messages that you have set up, it is also necessary to have tracking of your page so you can know what works and what doesn’t. I have used lead capture pages in the past and found they do build a list, some good, some bad. Many people use junk emails when filling out capture forms and rarely read or even see your follow up email. I did have some minor success but did find a better way to market, you can read my review here.
Lead capture pages are a way for a seller to get a buyer excited into wanting more information and capturing their information. Many people are tired of receiving emails after signing into lead pages and have set up extra junk emails for just this purpose, I included. They seldom read the autoresponder emails, the main goal of the buyer is to see what is being offered behind the capture page. Many times it is not anything they are really looking for, they just got curious and had to see. Real customers seek you out, no one likes to be sold and that is what capture pages attempt to do.
Please leave any questions or comments below